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Reading Glasses for Women


Porsche Design Readers

CliC Magnetic Expandable Readers

Lightweight Reading Glasses


Folding Reading Glasses

Men's Reading Glasses

Sun Reading Glasses


Computer Glasses

Cool Reading Glasses. That’s All.

Hello! Welcome to the all-new, the newest overnight sensation on the Internet!

My name’s Mark Levit and I’m the proprietor of™, a University Professor and former New York advertising executive. This blog, web site and I are all part of a long story. See, I had a fascination with eyewear at an early age. I was disappointed when I didn’t need glasses as a kid. Everyone in my family wore glasses. All the kids at school wore glasses.

But me? They might as well have called me "Mr. 20/20" because I could spot a gnat on a bench a mile away.

Lucky me.

But years later, when the onset of presbyopia, or near-sightedness, required me to use reading glasses for the first time, I was bummed by the lack of hip over-the-counter styles available. Realizing that Baby Boomers and Gen X’ers wanted more than utilitarian reading glasses sold at drug stores or websites, I searched around cool styles. I found some here & there. So I bought some for myself.

In the mid-1990s, during the Internet boom, I was teaching at New York University. Alice, my Program Director, told me I’d be teaching Internet Marketing, a subject about which I knew nothing!

But I started attending tech meetings, hobnobbed with a bunch of 26-year-old brainiacs, and listened closely. That's how I learned about the Intenet.

Students said my class was fun. That motivated me to learn more so I could teach more. Since I was learning by doing, I decided to establish a "lab" to teach the way I was learning. I wanted to let my students see and work with not just the part of a website we all see when we surf the web, but "the back end," the inner workings that make a site tick.

That’s when was born.

It's been upgraded substantially since its early days. But the site's mission remains: to be the preeminent online boutique featuring cool reading glasses for men and women.™

January Clearance
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