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Give the Gift of Vision this Holiday Season September 29, 2009

GIVE THE GIFT OF VISION THIS HOLIDAY SEASON
Leading Online Boutique for Cool Reading Glasses Recommends
Wallet Light Magnifier Card as the Perfect Stocking Stuffer 

Miami (September 29, 2009) —Holiday shoppers are bound to do three things this year: Look for excellent values, search for products that are unique, and do more of their shopping online. Mark Levit, proprietor of VisAcuity.com, the leading online resource for cool reading glasses, recommends the VisAcuity™ Wallet Light Magnifier Card as the perfect stocking stuffer for the Baby Boomer or Gen X-er on your gift list.

With 4X magnification and an ultra-bright bulb, the VisAcuity Wallet Light Magnifier Card is perfect for viewing prescription labels, phone books, menus and maps (or anything with small print) in dark or low-light scenarios. It runs on built-in cell batteries so it’s ready to go and comes with its own plastic sleeve. As slim as a credit card, it fits discreetly into purse or pocket, or tucked into a wallet or billfold so it’s always at hand.

“Our customers usually order these in multiples since it’s so much appreciated by anyone who receives it,” says Levit. “It’s truly the perfect thoughtful gift and with a price tag of slightly over $5, it’s also an excellent value.”

Levit started VisAcuity.com in 2006 after searching for cool over-the-counter reading glasses and finding few available at traditional retail locations. His goal—to create a website that carried the coolest reading glasses in the world—has been achieved as it’s the number one online destination for people over 40 who want cool readers. Sales in the month of December also increase substantially as buyers purchase glasses as holiday gifts. And VisAcuity.com’s vast selection of reading glasses in the latest styles and colors is second to none. “We ‘see’ reading glasses as fashion accessories rather than something utilitarian,” says Levit. “We’re truly giving reading glasses the respect they deserve.” In addition to its own brands, VisAcuity.com carries cool reading glasses from Scojo New York, Cinzia Designs, Amy Sacks Eyewear, Seeqa International and Sight Station.

For more information about VisAcuity.com, or to order the VisAcuity Wallet Light Magnifier and other cool reading glasses, visit the website at www.VisAcuity.com.

Now Cinzia Designs Reading Glasses at VisAcuity.com August 8, 2009

Now Cinzia Designs Reading Glasses at VisAcuity.com

Miami (August 8, 2009) — Cinzia Designs, the fashion-forward America brand of optical reading glasses, is now offered on VisAcuity.com, per VisAcuity spokesman, Mark Levit.

With original styles of high-design reading glasses, Cinzia is available worldwide in boutiques and department stores, plus exclusive websites—such as VisAcuity.com.

“VisAcuity.com's mission is to feature a selection of reading glasses suitable for every site visitor’s personal taste. And Cinzia's product advances that mission,” said Levit.

Renowned for appropriately chic or funky styling—and many times both—Cinzia's sophisticated designer reading glasses are ideal for “the art of reading.” “Many of our customers have expressed delight with the material and handcrafted quality with which Cinzia’s product is made as well,” commented Levit.

“The Cinzia line offers unique styling and technology-driven optics too,” continued Levit. “The founders’ share background in the optical and fashion sectors providing Cinzia with a profound knowledge of the art and science of reading glasses,” Levit concluded.

Cinzia Designs is a division of Europa International, an eyeglass manufacturer known globally for high-quality high fashion eyewear. Cinzia, founded in 2002, draws on the unparalleled knowledge acquired from Europa's 30 plus years in the optical industry.

VisAcuity.com is the the Internet's style leader for cool men’s and women’s designer reading glasses. The website is operated by VisAcuity.com LLC. For more information visit www.visacuity.com.

Folding and Compact Reading Glasses from VisAcuity.comMay 7, 2009

Compact and Folding Reading Glasses from VisAcuity.com:
Never Leave Home Without Them

Miami (May 7, 2009) — Having a pair of reading glasses at hand is essential for the majority of people over 40 who suffer from presbyopia. Also known as farsightedness, presbyopia results in blurry close-up vision but is easily corrected with the use of magnifying eyeglasses commonly referred to as “readers” or “cheaters.”

Some of today’s newest cool reading glasses feature folding or compact design, offering an easy answer to the age-old question, “Honey, where did I put my reading glasses?”

“Those of us who depend on the occasional use of reading glasses know how frustrating it can be to misplace them,” says Mark Levit, spokesman for VisAcuity.com, the leading online boutique for cool reading glasses. “Our newest folding and compact styles from Cinzia Designs and Scojo New York are an easy way to keep an extra, hip-looking pair of glasses always at hand.”

Used as a spare for emergencies or on a regular basis, VisAcuity.com’s latest offerings have fast become best sellers. New folding styles, including Pocket Eyes, Eyebook or Twisties by Cinzia Designs, transform to half their original size. Lightweight, durable and easy to store in a pocket, handbag or travel kit, each pair of Cinzia Designs’ Folding Reading Glasses comes with its own protective case. For the traveler who prefers a more traditional reader, Scojo New York’s Popeye Glitz, X and Q Reading Glasses are compact and take up a minimum of space. All are lightweight and available in a variety of colors with a matching complimentary hard case.

VisAcuity.com is the leading online boutique for cool designer reading glasses. The website is operated by VisAcuity.com LLC. For more information, visit www.visacuity.com.

Scojo New York Reading Glasses Now Available on VisAcuity October 17, 2008

Scojo New York Reading Glasses Now Available on VisAcuity.com

Miami (October 17, 2008) — One of America’s most recognized brands of optical quality reading glasses, Scojo New York, is now available at VisAcuity.com.

With cool designs of reading glasses for forward-thinking Baby Boomers, Scojo is sold in fine department stores as well as exclusive websites such as VisAcuity.com.

“VisAcuity.com's goal is to offer a selection wherein every visitor to our website will find the right reading glasses at the right price. Scojo filled that void for VisAcuity.com,” said Levit.

Recognized as “reading glasses for people who love to read,” Scojo designs hip women’s and men’s reading glasses in unusual shapes and color combinations. “Many of our visitors have sent us emails letting us know how pleased they are with Scojo reader's quality too,” commented Levit.

“The Scojo offers hip styles as well as fine optics,” said Levit. “The founders’ got their start in the optometric profession. That gives Scojo a distinct advantage for a product as important as reading glasses,” concluded Levit.

VisAcuity.com is the the Internet's style leader for cool men’s and women’s designer reading glasses. The website is operated by VisAcuity.com LLC. For more information visit www.visacuity.com.

Face it, Boomers; It's Specs And The City June 12, 2008

Face It, Boomers; It's Specs And The City

By KORKY VANN | COURANT STAFF WRITER
June 12, 2008

They show no sign of crow's feet, sagging boobs or gray hair. They're still strutting their stuff in killer heels and fashions to die for. But the "Sex and the City" crowd is getting older, and the proof — as it so often is — is in the bedroom. This time around, when Carrie and Mr. Big settle into the sack, the agenda isn't steamy sex, it's reading. When the two realize they can't make out the small print, they share a pair of reading glasses rather than passionate kisses before drifting off to sleep.

The gal pals and their boy toys hold magazines at arm's length and squint? The directors might as well have had Mr. Big reach over and pop a Viagra.

"The condition is called presbyopia, and it's a part of the normal aging process," explains Elizabeth Simmons, assistant professor of ophthalmology at the University of Connecticut Health Center in Farmington. "As the elasticity of the eye naturally decreases, close-up sight is affected. It happens to most everyone when they hit their 40s and 50s."

Even the trendiest can't escape. It's been 10 years since the HBO series began, and Carrie, Miranda and Charlotte are now in their 40s. Samantha celebrates the big 5-0 at the movie's end. Sarah Jessica Parker, who co-produced the film (and plays the part of Carrie), said the group decided not to dodge the age issue.

"When we started cobbling together the movie, we knew there was only one road we could take," said Parker in an interview with The Associated Press before the movie was released. "You cannot pretend we're 32, still running around New York drinking with liberty and looking for interesting sexual partnerships. It would have been vulgar. None of us wanted that."

Instead, reading glasses join flower pins, Manolo Blahniks and horseshoe necklaces as must-have accessories, and "cheaters" takes on a whole new meaning. For the country's trailing-edge boomers (born between 1956 and 1964) and Gen Xers (born between 1965 and 1979), it's nothing short of culture shock, says Mark Levit, president of VisAcuity.com, a Web-based business specializing in trendy designer reading glasses.

"Older boomers have already had to face the fact that they're aging," says Levit, a former professor of marketing at New York University who teaches advertising at the University of Miami. "This younger group isn't going there. They're not going to wear drugstore glasses on a chain around their necks. If they have to use readers, they're going to relate them as a trendy fashion statement, not a necessity."

In fact, says Levit, "trendy reading glasses" and "cool reading glasses" are popular search-engine terms, and VisAcuity's "New" section receives the most traffic. While older boomers are ordering "Hootenanny," "Strawberry Fields," "Hare Krishna" and other retro-style glasses, Gen Xers are choosing "Tryst," "Smokin' Cool," "Hollywood Eyes" and "Brazillia." "Vanity plays in here," says Levit. Before stocking up on reading glasses, Simmons recommends individuals experiencing any vision problems to schedule an eye exam. If presbyopia is diagnosed, options include prescription lenses or over-the-counter styles.

"The reality is that, sooner or later, you're going to need some help with reading the fine print, making out the numbers on your cellphone or reading menus at candlelight dinners," says Simmon. "Presbyopia is often the first thing that makes you face the fact that you really are aging."


Copyright © 2008, The Hartford Courant

VisAcuity.com Helps Boomers See Through Nostalgic Glasses March 19, 2008

VisAcuity.com Helps Boomers See Through Nostalgic Glasses

Miami (March 19, 2008) — Baby Boomers are profoundly nostalgic for the 60s, according to VisAcuity.com LLC spokesman Mark Levit.

As a result of that assertion by sociologists, VisAcuity.com has introduced its line of sixties-inspired designs for reading glasses. These are readers that Boomers not only want but need because of Presbyopia, a condition that affects people middle-aged and over. Presbyopia results in blurry close-up vision and is corrected with the use of reading glasses.

"VisAcuity reading glasses are fun and functional. Baby Boomers, deeply nostalgic for the 60s, have embraced the designs and made them a favorite," said Levit. "With the new VisAcuity reading glasses line Boomers can change a mild disorder such as Presbyopia into a fashion statement."

Levit added, "We’’ve also learned Boomers differ from their prior generation with preferences for stylish designer eyewear instead of the ordinary reading glasses worn by Senior Citizens. VisAcuity and the other brands of reading glasses available on VisAcuity.com present an opportunity to own a range of cool glasses at popular prices."

"Reading glasses for Seniors were utilitarian. But with the VisAcuity.com line of 60s nostalgia designs, they've become a fun and essential part of a Baby Boomer's wardrobe," concluded Levit.

VisAcuity.com is the leading online resource for cool designer reading glasses. The website is operated by VisAcuity.com LLC. For more information visit www.visacuity.com.

VisAcuity.com Shades Boomers’ Eyes with Sunglass Readers July 2, 2007

VisAcuity.com Shades Boomers’ Eyes with Sunglass Readers

Miami (July 2, 2007) — Designer sunglass readers are the new summer essential accessory for Baby Boomers according to VisAcuity.com LLC spokesman Mark Levit.

Boomers not only want sunglass readers, they need them. That’s because of Presbyopia, a non-preventable condition affecting people over 40, now affects nearly 80 million American Baby Boomers. Presbyopia is a condition in which the elasticity of the eye naturally decreases causing close up vision to be blurred requiring the use of sunglass readers to view books and magazines clearly in bright environments.

“Sunglass readers are functional and fun for Baby Boomers. Boomers are style conscious,” said Levit. “With sunglass readers, Boomers have an opportunity to express their personalities while enhancing their vision and protecting their eyes.”

Levit continued, “With Boomers’ emphasis on style, wearing ordinary sunglasses over their everyday prescription glasses doesn’t work. Designer sunglass readers provide a unique opportunity to look young and cool while seeing clearly.”

“Reading sunglasses are an essential addition to every Baby Boomer’s summer wardrobe,” concluded Levit.

VisAcuity.com is the leading online resource for quality designer sunglass readers. The website is operated by VisAcuity.com LLC. For more information visit VisAcuity.com.

VisAcuity.com Accessorizes Boomers’ Eyes March 5, 2007

VisAcuity.com Accessorizes Boomers’ Eyes

New York (March 5, 2007) — Reading glasses are the new essential fashion accessory and the market is massive according to VisAcuity.com LLC spokesman Mark Levit

Presbyopia, a non-preventable condition affecting people over 40 now affects 80 million Baby Boomers in America. Presbyopia is a condition in which the elasticity of the eye naturally decreases causing close up vision to be blurred, often requiring the use of reading glasses.

“Most Baby Boomers don’t wish to wear the bland styles of reading glasses their parents wore. They are style and quality conscious,” said Levit. “Boomers view reading glasses as an opportunity to express their individual personalities and moods.” Many Baby Boomers purchase multiple pairs at the same time for different occasions, outfits, and even to have extra pairs handy in every room of the house.

Levit continued, “As a retailer and distributor of designer reading glasses, VisAcuity.com advises customers to consider quality first. Aspheric lenses, for example, render less visual distortion than traditional lenses. Lenses manufactured from polycarbonate deliver still clearer vision.”

Frame construction is important too. A quality plastic frame made of laminated acetate or Zyl is durable and will maintain its color. Metal frames should be made from substances such as nickel-free Monel which is hypoallergenic. Those are what is referred to as “optical quality frames.”

“Reading glasses can be stylish and fun and are no longer a symbol of aging. They’re an essential addition to every Baby Boomer’s wardrobe,” concluded Levit.

VisAcuity.com is the leading online resource for quality designer reading glasses. The website is operated by VisAcuity.com LLC. For more information visit VisAcuity.com.

New York Man Helps 10,000 Boomers to See Again February 27, 2007

New York Man Helps 10,000 Boomers to See Again

New York (February 27, 2007) — Of the 80 million Baby Boomers in America suffering Presbyopia, a non-preventable vision condition affecting people over 40, VisAcuity.com owner Mark Levit, has sold 10,000 customers high quality stylish reading glasses.

Presbyopia is a condition in which the elasticity of the eye naturally decreases causing close up vision to be blurred, often requiring the use of reading glasses.

“Most Baby Boomers don’t wish to wear the bland styles of reading glasses their parents wore. They are style and quality conscious,” said Levit. “Boomers view reading glasses as an opportunity to express their individual personalities and moods.” Many Baby Boomers purchase multiple pairs at the same time for different occasions, outfits, and even to have extra pairs handy in every room of the house.

Levit continued, “As a retailer and distributor of designer reading glasses, VisAcuity.com advises customers to consider quality first. Aspheric lenses, for example, render less visual distortion than traditional lenses. Lenses manufactured from polycarbonate deliver still clearer vision.”

Frame construction is important too. A quality plastic frame made of laminated acetate or Zyl is durable and will maintain its color. Metal frames should be made from substances such as nickel-free Monel which is hypoallergenic. Those are what is referred to as “optical quality frames.”

“Reading glasses can be stylish and fun and are no longer a symbol of aging. They’re an essential addition to every Baby Boomer’s wardrobe,” concluded Levit.

VisAcuity.com is the leading online resource for quality designer reading glasses. The website is operated by VisAcuity.com LLC. For more information visit VisAcuity.com.

Welcome To Middle Age - And Presbyopia February 15, 2007

Welcome To Middle Age - And Presbyopia

By KORKY VANN | COURANT STAFF WRITER
February 15, 2007

You're holding menus at arm's length and squinting. You've had difficulty reading items on your computer. Numbers on your cellphone's tiny screen are indistinguishable. The buttons on your iPod, DVD player and remote seem frustratingly small. Deciphering the fine print on a map is, well, impossible.

Sound familiar? Welcome to middle age.

The condition is called presbyopia, the inability to focus on objects close up. And it happens to all of us once we hit our 40s or 50s. As the elasticity of the eye naturally decreases, close-up sight is affected, then, within a few years, our mid-distance vision, from 2 feet to 10 feet, is also affected. Other signs of presbyopia can include eyestrain, headaches, eye fatigue, and blurred vision.

"It's not a disease, it's a condition of aging," says Dr. Elizabeth Simmons, assistant professor of ophthalmology at the University of Connecticut Health Center in Farmington

For the country's 80 million boomers, it's another depressing sign that "Forever Young" is a song title, not a promise. For entrepreneurs, it's an opportunity to jump on the "silver industries" bandwagon. (The term, coined by Harry Moody, director of academic affairs for AARP, refers to new companies responding to the needs of America's aging population.)

Take Joanie Taylor, for example. In 2002, the former ophthalmology nurse began to notice that patients and friends of a certain age were constantly complaining that they couldn't make out the numbers on their cell phones. She and a partner created the Phone Monocle (www.thephonemonocle.com), a soft plastic device with a magnifying lens that slips over cell phone screens. The gadget, available in seven colors and selling for $9.95, was named one of the top 100 inventions of 2004 by Popular Mechanics magazine.

"It works on cell phones, cordless phone, iPods, insulin pumps, global positioning systems, any small electronic device with a hard to read screen," says Taylor, CEO of Magnifics, Inc., Phone Monocle's parent company. "The great thing is that you can match it to the color of your phone and it's not really noticeable. No one likes to admit they're getting older and can't see as well as they used to."

Helping the "You're So Vain'" generation disguise the fact that they're donning reading glasses was Mark Levit's goal. His company, VisAcuity.com, features trendy cheaters with such names as "English Countryside," "Smokin' Cool," "Sassy," "Aspen," and Pina Colada." Glasses, featuring non-distorting lens and optical quality frames, range in price from $12 to $100.

"Boomers have distinctly different tastes and preferences than the 'Matures', a term referring to their parents or grandparents,'" says Levit, a former professor of marketing at New York University. "They want style, they want fashion and they want quality. They don't want the vanity crushing drugstore versions hanging from a chain around their necks. For Boomers, reading glasses may be essential, but they'd rather think of them as a fashion accessory than a necessity."

At Cheatersreadingglasses.com, another online retailer featuring stylish eyewear, customers are welcomed with the tagline, "For anyone with near-vision troubles who wants to look good while reading the small type of life, you've come to the right place."

Before stocking up on reading glasses, Simmon advises individuals experiencing any vision changes to schedule an eye exam.

"If presbyopia is diagnosed, you and your ophthalmologist can discuss such options as prescription or over the counter reading glasses," says Dr. Simmons. "The reality is that if you're 40 or older, you're going to need one or the other."


Copyright © 2007, The Hartford Courant

 



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