What’s cool? The minimalist P5000

“Minimalism” is a word imbued with a lot of meaning but, on the surface, the word doesn’t appear to have much meaning at all anymore (Minimalism is minimalist!). The word “Minimalism” is used thoughtlessly, and is often without the context of a book or an article, it lacks the necessary context to know whether it means the same thing to all. Continue reading


P5000 Replaces Gels®

Gels®* Reading Glasses by Scojo New York®* have been a favorite of American style meisters for over 25 years. You may be familiar with them. But if you’re not, envision the eyewear worn by Senator Elizabeth Warren and President Teddy Roosevelt. Gels are rimless and have a clearly identifiable shape.  A shape popular our granddad’s day. Scojo New York’s Gels Continue reading


Reading Glasses for the Lactose Intolerant [VIDEO]

Between 30 and 50 MILLION Americans suffer the pain and embarrassment—of lactose intolerance. Symptoms of this debilitating disorder include stomach pain, gas, cramps, bloating—and diarrhea. The research physicians at VisAcuity Labs think those symptoms are disgusting. Hello, I’m Mark Levit. I’m not a doctor, but I look great in doctors’ clothes. Our researchers spent tens Continue reading


Nannini Reading Glasses: A Marvel of Italian Design & Engineering [VIDEO]

There’s something special about the way the Italians approach design, isn’t there? The style, the look, the feel—and the unique way they combine design and engineering—is something we Americans envy. Especially eyewear professionals. Yes, they make some cool cars, designer clothing, and other products, too. So, in honor of fine Italian design, we present you Continue reading